Translating Cultures into Design, Umy’s latest talk went really well at Siggraph in LA this year. Here are some pics from the conference. If you missed the show, I will write a blog version of the talk soon. Stay tune.
Flikr Set: Siggraph2010, Los Angeles
Kids from the 80s are becoming the major driving forces for the societies. We care about environmental problems. We talk a lot about green energy. We speak out our political believes. Sex is much less of a taboo, but more of the identities.
This year, expect adult contents in all kinds of media because it’s time to communicate like adults.
Toyota new Hybrid concept:
Bundy Australia has a no water bottle campaign in the city. You can drink up from any tap in the city. Bundy’s on tap!
Chupa Chups goes wild using mature content to drive brand. Great insight, though.
Finally, Air New Zealand came up with a new campaign Nothing to Hide. They have a new ad that all their crews are covered in body paint. It’s probably the most inviting safety video I’ve ever seen yet.
All in all, expect more. This is just a start. However, no matter what you do, be ethical and make it right for the brand. Not everyone can pull mature strategy off. You don’t wanna be that kid who tries to hard to be cool and turn out to be a creep.
Scotiabank AIDS Walk for Life – The Vanishing
On September 13, 2009, thousands of people took to the streets of Toronto for the Scotiabank AIDS Walk for Life. This video was shot that day, as it happened. No special effects. Just chalk.
Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Hayes Steinberg, Chris Harrison, David Rosenberg
Art Director: Kevin Belanger
Copywriter: Matej Novak
Director: Woods+Low
Production House: OPC
Executive Producer: Harland Weiss
Agency Producer: Revital Grunberg
Editor: Marco Pazzano, Panic & Bob
Music: “VCR” by The xx (Licensed courtesy of XL Recordings Limited)
Audio House: Silent Joe
Post Production House: AXYZ
Published/Released/Aired (Month, Year): September 2009
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Germans bombing clouds away to drive convertibles.
Driving a convertible in Halle (Salle) – at first glance this doesn’t appear particularly spectacular, but in reality it’s a small miracle. For Halle is statistically the rain capital of Europe, with 266 rainy days per year (2004). Sixt and advertising agency Jung von Matt/Elbe were evidently unwilling to accept this cold, wet situation, so they enlisted the help of former NVA fighter pilot Sandro Wolf who used the chemical silver iodide to “blow Halle’s clouds away”. This extraordinary feat can be witnessed in the film “Sun in Halle”, which is currently being exclusively screened at sixt.de. The film reveals the secrets of the pin-prick tactic, which Sandro Wolf uses to successfully combat rain and storm clouds. It also shows disturbingly beautiful images of a completely cloud-free Halle, as well as the city’s proud inhabitants enjoying the sun – in an affordable convertible from Sixt, of course.
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Download my resumé in PDF HERE or the info bellow.
+1 912 224 4983
info[at]umyot[dot]com
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