Scotiabank AIDS Walk for Life – The Vanishing

On September 13, 2009, thousands of people took to the streets of Toronto for the Scotiabank AIDS Walk for Life. This video was shot that day, as it happened. No special effects. Just chalk.

Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Hayes Steinberg, Chris Harrison, David Rosenberg
Art Director: Kevin Belanger
Copywriter: Matej Novak
Director: Woods+Low
Production House: OPC
Executive Producer: Harland Weiss
Agency Producer: Revital Grunberg
Editor: Marco Pazzano, Panic & Bob
Music: “VCR” by The xx (Licensed courtesy of XL Recordings Limited)
Audio House: Silent Joe
Post Production House: AXYZ
Published/Released/Aired (Month, Year): September 2009

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Germans bombing clouds away to drive convertibles.

Driving a convertible in Halle (Salle) – at first glance this doesn’t appear particularly spectacular, but in reality it’s a small miracle. For Halle is statistically the rain capital of Europe, with 266 rainy days per year (2004). Sixt and advertising agency Jung von Matt/Elbe were evidently unwilling to accept this cold, wet situation, so they enlisted the help of former NVA fighter pilot Sandro Wolf who used the chemical silver iodide to “blow Halle’s clouds away”. This extraordinary feat can be witnessed in the film “Sun in Halle”, which is currently being exclusively screened at sixt.de. The film reveals the secrets of the pin-prick tactic, which Sandro Wolf uses to successfully combat rain and storm clouds. It also shows disturbingly beautiful images of a completely cloud-free Halle, as well as the city’s proud inhabitants enjoying the sun – in an affordable convertible from Sixt, of course.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany