Kids from the 80s are becoming the major driving forces for the societies. We care about environmental problems. We talk a lot about green energy. We speak out our political believes. Sex is much less of a taboo, but more of the identities.

This year, expect adult contents in all kinds of media because it’s time to communicate like adults.

Toyota new Hybrid concept:

Bundy Australia has a no water bottle campaign in the city. You can drink up from any tap in the city. Bundy’s on tap!

Chupa Chups goes wild using mature content to drive brand. Great insight, though.

Finally, Air New Zealand came up with a new campaign Nothing to Hide. They have a new ad that all their crews are covered in body paint. It’s probably the most inviting safety video I’ve ever seen yet.

All in all, expect more. This is just a start. However, no matter what you do, be ethical and make it right for the brand. Not everyone can pull mature strategy off. You don’t wanna be that kid who tries to hard to be cool and turn out to be a creep.